Sell Your Online Courses with Axis LMS.
Do you already sell your training content? Have you been thinking about expanding your market space? By leveraging the ability to sell over 20,000 pre-built online courses (the Content Library), you are able to do just that! You can easily add the pre-created content from the library to your system and then sell it for as much or as little as you want.
The best part about selling the pre-built content is that you only get billed for what your users actually use (and have purchased) — thereby eliminating all risk! You can even combine the modules from the pre-built content with your own content to make more robust courses.
Courses in the Content Library can also be used to fill in gaps in your content offerings. There are many questions you can ask yourself when deciding what content to add, but if you’re still on the fence, ask yourself a simple question: how much are you losing by not selling?
There’s no right or wrong answer regarding what content to bring into your learning management system, but some questions you may want to ask yourself:
- Am I selling this content as standalone content?
- Am I filling in gaps left by my own content?
- Will my existing audience be interested in this content?
- Do I have the resources to market this to a new audience?
If you’re not already selling through your Learning Management System, Axis has all the incentive for you to start today. The Content Library offers a vast amount of modules and courses designed to either stand alone, or accompany your own content. Content from the Content Library does cost a nominal fee to you (varying on the specific course); however, this fee can be passed on to the user. And through the use of your cart, you can begin selling this content at a price to not only cover your costs, but also to make a profit.
Step One: Setting Up The Shopping Cart in the Axis Learning Management System
Already selling through Axis learning management system? Skip ahead to Step Two.
New to Learning Management System transactions? Here’s a quick run through.
Start at..
Shopping Cart >Manage User Store Settings >Simulated Checkout: Authorize.net OR PayPal [select one]. Fill out the rest of the Payment Gateway information (API Login & Transaction Key OR PayPal Business Email Address).
You will need to have a merchant account with one of these Payment Gateways to begin selling through the Axis Learning Management System. To sign up for an Authorize.NET account see here.
There are many other settings available on this page (Failed Order pages, Terms and Conditions, Notification Emails, etc.), but for the Shopping Cart to function, the only required fields are under the Payment Gateway section.
It is highly recommended that you thoroughly test that the cart is functioning before introducing it to a paying audience.
Step Two: Selecting Content to Add to Your Axis Learning Management System
If you can’t already add content from your Content Library, contact your Account Rep.
This step can take a while, as it is where you decide what content you want added to your system. To browse the Content Library, you’ll want to open up the Content Library.
To add new content, enter the Browse Content Library area.
Once you’ve found some content you want to add, you can also preview (in most cases) the title, or add to your system.
There’s no right or wrong answer regarding what content to bring into your system, but some questions you may want to ask yourself:
- Am I selling this content as standalone content?
- Am I filling in gaps left by my own content?
- Will my existing audience be interested in this content?
- Do I have the resources to market this to a new audience?
There are obviously dozens of questions you can ask yourself when deciding what content to add to your learning management system, but if you’re still on the fence, ask yourself a simple question: how much are you losing by not selling?Make sure you’re selling the course for at least the amount the content is costing you.
Other E-Commerce Ideas for Your Learning Management System
With everything in place, you’ll want to make sure that the content is making you more money than it’s costing you. This can be done with as little as a $1 markup.
Discounts & Coupons
Both Discounts and Coupons can be used on Courses that use Content. You’ll want to take steps to make sure that even if these are being used, you are still breaking even. See what Discounts and Coupons are active on your System by going to your Shopping Cart >Manage Coupons & Discounts.
Not Giving Away Content
As the admin in charge of content, you are not charged until a user completes a module created by the Content Library. Keep track of how many modules from the Content Library are in a single course, and make sure you are charging at least the combined amount of this content.
Once a user has completed the content, it will be tracked, and they’ll be able to access that module an infinite number of times for free across all your courses for a year. (they will still need access to the module again, as defined by you – you will just not be charged more than once per user per year).
Email Reminders
Now that you’re selling content, you may be able to take advantage of pieces of your system you previously had no use for. Using Event Triggers, you can have emails sent to users who complete similar courses [Courses >Manage Courses >Manage >User Event Triggers]. You can also use Scheduled Emails to send emails to entire User Groups, or Users within specific Courses [Scheduled Emails >New Scheduled Email].